Streaming service Max has officially changed its name to HBO Max once more. What does that mean for the average viewer?

The change comes two years after Warner Bros. Discovery rebranded what was then HBO Max to Max following a merger between WarnerMedia and Discovery to form WBD in 2022.

Casey Bloys, chairman and CEO of HBO and Max content, said at the May presentation announcing the name change, "My team is well aware of what the HBO brand means to the industry and our consumers." ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...

Added chairman and CEO of HBO and Max Content Casey Bloys: "With the course we are on and strong momentum we are enjoying, we believe HBO Max far better represents our current consumer proposition.

Get your jokes and your engines ready, because Max is once again HBO Max. The streaming service that's home to HBO content, Warner Bros. movies, all 10 seasons of "Friends" and a smattering of ...