Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

HBO Max launched on May 27, 2020, consolidating content from HBO, Warner Bros., and additional WarnerMedia-owned properties.

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.

HBO Max is back... again. Warner Bros. Discovery rebrands Max, leaning into nostalgia and user trust after a brief identity ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

The first rebranding from HBO Max into Max launched in May 2022. At the time, the move to Max was intended to include a wider ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

A couple of years ago, Warner Bros. Discovery (WBD) made a change that was fairly widely mocked at the time, stripping the ...

The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14. A new black and white ...