Instagram is testing a limited-time monetization program called "Referrals" in the US.

The photo sharing platform is testing a program that will enable creators to earn $100 for every new user who they bring to ...

Adam Mosseri, head of Instagram, took the stand during the FTC v. Meta antitrust trial.

Meta has launched a new incentive scheme to encourage content creators to drive traffic to Instagram, offering up to $20,000 ...

Instagram is testing a new invite-only referral program that pays U.S. creators up to $20,000 for driving app visits and new ...

Cash incentives, new tools ... rolled out new tools and platform updates aimed at making Facebook and Instagram more creator-friendly. This included: These changes were designed to make the ...

Edits is positioned as a free, accessible alternative. To complement the launch, Instagram has rolled out additional creator incentives in recent months. These include high-value exclusivity deals for ...

Mosseri said the money included both incentives as well as ... focus for the Meta-owned company. Instagram has launched (and shut down) a handful of creator monetization programs since 2020 ...