Instagram is testing a limited-time monetization program called "Referrals" in the US.

Instagram is offering some US-based creators as much as $20,000 to bring new users and traffic to its app, in a fresh bid to ...

Adam Mosseri, head of Instagram, took the stand during the FTC v. Meta antitrust trial.

The photo sharing platform is testing a program that will enable creators to earn $100 for every new user who they bring to ...

Meta has launched a new incentive scheme to encourage content creators to drive traffic to Instagram, offering up to $20,000 ...

Once creators started posting on the platform, though, Instagram took that incentive away. At a creator and press event at Meta on Friday, Oct. 6, Instagram head Adam Mosseri opened it up for ...

Edits is positioned as a free, accessible alternative. To complement the launch, Instagram has rolled out additional creator incentives in recent months. These include high-value exclusivity deals for ...

There are three benefits to subscribing to a creator: exclusive live videos, exclusive Instagram Stories (marked by a purple ring), and a purple icon to denote subscriber status in comments and ...

Cash incentives, new tools ... rolled out new tools and platform updates aimed at making Facebook and Instagram more creator-friendly. This included: These changes were designed to make the ...

Maddy Corbin, a creator with around 52,000 Instagram followers ... YouTube and Snapchat are offering their own incentives to creators. In August, YouTube announced it would pay up to $10,000 ...