TikTok Shop sellers are buying more ads to get attention, as the e-commerce platform shifts from free views to a pay-for-play ...

Sana Yousaf, originally from Chitral, was a well-known TikTok personality and a rising voice among Gen Z influencers in ...

As “SkinnyTok” posts advise people to suck up their hunger, some creators are using blunt humor to dissuade young people from ...

In the age of viral content, misinformation spreads faster than facts, and this week, TikTok influencer Haley Baylee became ...

With millions of views and brand deals, blacksmiths like Samuel Wolfenden and Sam Dracott are forging influencer empires—one ...

This viral TikTok hack turns a roll of toilet paper and some fabric softener into air freshener, but commenters have strong ...

UC San Diego experts break down the science behind six of social media’s most popular coping strategies and self-care trends.