Andy Byron, the now-former CEO of the data analytics firm Astronomer, has found himself at the center of an even messier viral firestorm.

Tech company Astronomer said its board launched an investigation after CEO Andy Byron was seen embracing a coworker at a Coldplay concert.

Former Astronomer CEO Andy Byron's 'Kiss Cam' incident with HR Head Kristin Cabot at a Coldplay concert has exploded online, prompting a wave of fake apologies. Astronomer has confirmed that statements attributed to Byron and even Coldplay are hoaxes.