Remember when you could unlock cosmetics and extra content by beating the game? Ubisoft would rather have you pay up.

Everybody loves a microtransaction! Or at least, that appears to be the line publishers like rolling out whenever ...

Assassin’s Creed Shadows unfortunately has a Microtransactions Store same as in Origins/Odyssey/ValhallaI’ve been against ...

Ubisoft claims that microtransactions can be a positive experience for gamers, as they 'make the player experience more fun' ...

The publisher plans to continue utilizing "sustainable" microtransactions.

Ubisoft is at the center of controversy again, after its annual financial report suggests microtransactions make games "more ...

In its annual financial report, amidst a lot of red ink, Ubisoft plainly says its monetization practices make its games ...

Ubisoft has boldly claimed that microtransactions are making their premium games more fun, and unsurprisingly, nobody agrees.

Ubisoft argued that them putting microtransactions in single-player games to help skip progress makes them more fun.

Ubisoft has reportedly put the brakes on the sequel to Star Wars: Outlaws after blaming the game's poor performance on the ...

Whether players agree with Ubisoft’s definition of “fun” or not, the company’s stance is now on record. For better or worse, ...

Ubisoft claims microtransactions make the player experience more fun by offering optional customization and faster progress ...