On Friday, Google's John Mueller was asked if longer or better anchor text is better. Anchor text are the words in the hyperlink, so the underlined blue link (in many cases). John said longer ...

Here are four takeaways found in Google’s updated SEO Link Best Practices. 1. Title Attribute Can Work Like an Anchor Text Google can use the Title attribute if the anchor text is missing.

There is a nice deep discussion on the use of your internal links and anchor text, specifically about it confusing itself.