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苹果 iPhone 17 系列发布会邀请函发布。今年发布会将会在北京时间 9 月 10 日凌晨 1:00 开始,主题是:前方超燃。预计本次发布会将推出 iPhone 17 系列、Apple Watch Series 11 系列、Apple Watch ...
Apple PR maintains a blacklist of journalists that it refuses to talk to. This includes any media outlet that posts anything even remotely negative or heaven help you, a rumor.
Gurman also points Apple's penchant for discrediting competitors, pointing towards an email Apple PR sent to 9to5Mac on an anti-Android story.
Dowling succeeds former Apple Communications head Katie Cotton, who left Apple in 2014 following Apple CEO Tim Cook choosing to take Apple in a new direction PR-wise.
Mark Gurman, one of the more important bloggers who covers Apple, has a written a masterful, in-depth breakdown of how Apple's PR team manipulates the media. It's well worth a read for anyone ...
Perhaps the best demonstration of Apple PR’s control is how communication about the iPhone following its 2007 unveiling was handled.
As criticisms go mainstream over the iPhone 4 antenna flaw, it's unclear how bad things must get before Apple PR's team kicks in for some crisis management.
Though the company was said to be looking outside of its ranks to find a new head of public relations, Apple's longtime corporate communications employee Steve Dowling was reportedly named interim ...
The former head of Apple's products division, Jean-Louis Gassée, shreds the company in his column on Monday Note this week, focusing specifically on Apple's PR strategy. Apple has made the same ...
Facebook is reportedly preparing an antitrust lawsuit against Apple, and Tim Cook delivered some harsh words for Facebook.
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