A commercial featuring the state's majestic scenery mesmerized college grad Jason Hare back home in Philadelphia. Hare explained, "As somebody who's always wanted to move to California that's just ...

For over a decade, California was painted as a place for dreamers through commercials showcasing the state’s famous beaches, vineyards and national parks. But all dreams must come to an end as ...

California Is Rebranding Why the state’s tourism agency ditched its “Dream Big” slogan after more than a decade.