The bouncing ad, reminiscent of DVD player logos, allowed viewers to scan the code, taking them to a cryptocurrency website offer. CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture ...

Automation is everywhere. There’s no way around it. In the world of advertising, automation has not only become the norm but the default way of advertising in some aspects. With every technology ...

Could billions of dollars’ worth of digital advertising budgets hinge on a few lines of code? It sounds dramatic. However, the way Facebook and Google implement tracking code from third-party ...

Clypd, an ad tech startup for television, and Ad-ID, a joint venture of the American Association of Advertising Agencies (4As) and the Association of National Advertisers (ANA), today announced that ...