A new trend called navel oiling—putting essential oil in the belly button for health benefits like weight loss—has gained popularity on TikTok, but although it’s linked to an ancient practice, some ...

If you enjoy keeping up with wellness trends, you’ve probably fallen down what we like to call “the TikTok rabbit hole” at least once or twice. The latest and greatest (and sometimes not-so-great) ...

Rubbing castor oil in the belly button is not new, but it has gotten a lot of buzz on social media for its supposed benefits. Proponents of the practice, also known as navel pulling, claim that it can ...

Hot, young adults are blinging out their belly buttons again. Navel piercings are back in yet another revival of a 1990s and Y2K fashion trend. Margot Robbir wearing a custom Schiaparelli look that ...

The belly button, it turns out, is one of the least-studied parts of the human body. But one of its great mysteries may now have been solved – why most people have an innie, or concave belly button.