Streaming service Max has officially changed its name to HBO Max once more. What does that mean for the average viewer?

Warner Bros. Discovery is breaking in two, and the split could leave HBO Max subscribers without some of the platform’s ...

Warner Bros. Discovery has revealed the two new corporate entities for when the media company splits in mid-2026, but it has ...

The change comes two years after Warner Bros. Discovery rebranded what was then HBO Max to Max following a merger between WarnerMedia and Discovery to form WBD in 2022.

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...

Max brought back its former name, HBO Max, on Wednesday, according to a press release. The company first announced the change to the streaming service during its Upfront presentation in May, and ...

Casey Bloys, chairman and CEO of HBO and Max content, said at the May presentation announcing the name change, "My team is well aware of what the HBO brand means to the industry and our consumers." ...

In 2023, the company controversially changed the streaming service to simply Max — ditching the most venerated network brand name in television in favor of the most popular name for male dogs. Ahead ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...