Artists and directors use XR and VR to create immersive storytelling, blending technology, empathy and innovation in new ...

A review of experimental research reveals how VR is best used and why it's struggled to become a megahit with consumers. Open heart surgery is a hard thing to practice in the real world, and airplane ...

When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

Students in a middle grades science education course were able to use virtual reality goggles to explore the world and learn how to use technology to aid their teaching. Article By: Clark Leonard ...

Virtual reality’s immersive environment is where startup marketing is headed, and early adopters will be the ones who profit. Startups can transform their marketing strategies and audience engagement ...

Virtual reality can transport people, through headsets and joysticks, into immersive, imaginary worlds where they can explore alien planets, battle zombies, or even play minigolf. But Yale ...

The Science Behind VR Exposure Therapy Virtual reality exposure therapy works by creating controlled environments where ...

Patients at Texas Health's Addiction Recovery Center are using virtual reality to aid in their recovery, helping them cope with their substance use disorder in a safe and controlled environment. Texas ...