Adopting a Generative Engine Optimization (GEO)-first approach means creating content optimized not only for human readers ...

Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

Today, the two tech companies newsrooms and OtterlyAI announced their strategic partnership to offer companies and publishers ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

The Prompting Company just raised $6.5 million to help businesses improve their visibility in generative AI search results.

CHICAGO, IL - October 30, 2025 - - As artificial intelligence–powered search systems increasingly shape how businesses are ...

Researchers from Princeton University, Georgia Tech, Allen Institute for AI and IIT Delhi tested 9 ways to optimize for AI Search Engines Researchers successfully improved visibility of low ranked ...

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

Learn why an audit is essential for addressing the AI visibility gap and driving organic traffic to your site.

Master on-page SEO to boost your site’s visibility in AI-driven search. Learn to optimize content for quality, user intent, mobile and AI relevance with key strategies. On-page SEO is key for ...