Oracle is combining its BlueKai consumer data aggregation platform with other parts of its catalog to create Oracle Data Cloud, a data-as-a-service offering aimed at companies that want to reach ...

When Oracle bigwigs gathered Tuesday in New York to discuss the company’s platform strategy, they focused on data’s central role – which makes sense given Oracle’s acquisitions of Datalogix and ...

One of the biggest players in the so-called “marketing cloud” is changing its atmospheric conditions. Oracle announced a deal to acquire data management platform BlueKai in a deal reportedly worth ...

Oracle is subtracting social sharing widget AddThis from its marketing cloud. As of May 31, Oracle will permanently terminate all AddThis services globally, including in the US.

Software technology giant Oracle announced during its quarterly earnings call earlier this week that it has decided to shutter its advertising business. During the call, Oracle CEO Safra Catz said the ...

Oracle pushes Cloud as a Service, AI/ML for data analysis Your email has been sent The Oracle CloudWorld conference this week brings together developers and customers ...

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