A new advertising campaign designed to lure tourists to Florida by evoking vacation memories will appear this month in magazines ranging from Conde Nast Traveler to Country Home. The magazine spots… ...

The campaign, which promotes Vacation’s new co-branded lip balm collaboration with Arizona Beverage Company, isn’t airing on TV, however—it’s rolling out on organic social media channels.

Summer is nearing an end, and some are looking to book a last-minute vacation, but you should be aware of fake vacation rental ads. Scammers are urging travelers to book their rental accommo… ...

Will this trip be exciting? Consumers respond best to vacation ads that match current emotions Peer-Reviewed Publication ...

If you've turned on a TV lately, chances are you've seen ads for the Gulf Coast featuring beaches, seafood and friendly faces. But you might have winced if you noticed the little green logo for BP ...

Some features may increase competition in travel ads, while others make ad creation and support easier for PPC marketers.

NEW YORK -- As Americans put the brakes on their summer travel plans, state tourism offices are trying to lure vacationers from nearby with regional ads that promote destinations that can be ...

For the second year in a row, Microsoft is targeting policymakers with email privacy ads at a series of East Coast vacation spots during the August recess. The tech giant spent about $15,000 to ...

Vacation.com will launch an online “retargeting” feature this summer that will follow its customers’ online behavior.