Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Back-to-school season can be exciting and worrying for any parent, as it is also a sickness season among children. Worse yet, amid the rush to prepare new uniforms and supplies, parents often overlook ...

The WARC Awards are back! Enter once for a chance to win in your region and globally. Bronze, Silver and Gold winners will be announced for the Asia Pacific region, then all regional Gold winners will ...

Search for award-winning creative work based on category, media channel and geography. 6,000+ pieces of creative from campaigns since 1999. Also includes the best TV commercials in the world dating ...

The separation of brand and performance advertising has led to siloed thinking, short-termism and declining returns. Pursuing an integrated approach to these activities – covering strategy, media, ...

TikTok’s annual ad revenue is forecast to grow 19.1% year-on-year in 2024, reaching $23.3bn this year, before increasing to $34.8bn in 2026, according to WARC Media’s latest global ad spend forecast.

When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our ...

Walmart’s fast-growing ad business may give the US retail giant some flexibility in coping with the fallout from the imposition of tariffs.

The latest AA/WARC survey data shows that UK ad spend increased by 10.4% during 2024, to a total of £42.6bn. Growth was driven by online display (+15.1%) and search (+12.8%) formats which, combined, ...

Understand what makes creative campaigns effective using best practices, benchmarks and unique frameworks. Harness the force of creativity in your work by staying on top of best practices, benchmark ...

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In light of the US election result, previously cautious marketers are re-considering their ‘podcast safety’ approach – in particular in advertising against right-wing content to reach younger male ...