Meta’s new functionalities for Facebook and Instagram Reels ads can help simplify the campaign creation process, saving time and potentially resulting in a higher-quality, more engaging ad.

Meta has unveiled a range of new ad updates at the NewFronts 2025, including improved creator collaboration tools, a new means to tap into trending Reels, updated Partnership Ads, video ads on ...

The new generative AI ad creation tools are available freein Meta’s Ads Manager Advantage+ package. Image Animation has already started rolling out, and Video Expansion is in testing.

Meta's boosted forecast reflects its push to improve advertiser returns by using AI and automation to optimise ad delivery across its platforms ...

Facebook and Instagram users in the European Union, the European Economic Area—Iceland, Liechtenstein and Norway—and Switzerland will be offered ad-free subscriptions between 10 euros ($10.60 ...

Instagram ads may soon be much harder to ignore. As TechCrunch reports, Meta is testing a new type of non-skippable ad in the Instagram feed, which the company is calling an “ad break.” ...

Meta, the company formerly known as Facebook, said Tuesday it plans to limit advertisers’ ability to target users based on certain sensitive categories. Starting next year, it will remove ...

Augmented reality is coming to Reels Ads and Facebook Stories, Meta announced this afternoon at the IAB’s NewFronts as part of its pitch to advertisers. The update allows brands like Sephora ...

Meta would also continue to offer free versions of Facebook and Instagram with ads in the European Union, the people said. It is unclear how much the paid versions of the apps would cost or when ...