Despite the rise and convenience of ecommerce, shoppers still largely prefer to shop in-store, with a March 2025 YouGov poll ...

Using video on a landing page can increase conversion by up to 86%. This statistic comes from a study by EyeView on various ecommerce sites. In the study, two different variations of the same website ...

We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures ...

Digital Shift Q3 2025 explores the increasing automation of advertising, the emergence of context engineering, and brand ...

We’ve published our digital and marketing trends every January for well over a decade. Here’s our thoughts for 2024, across data, CX, creative, AI and more.

With 73% of shopping carts left to become idle, abandoned basket retargeting is a key part of the digital marketing mix. It might be that users are price checking, or that they intend to complete ...

From Google announcing multi-modal ‘ multisearch ’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

The latest customer experience best practice, trends, market data, news, case studies, training and more from Econsultancy. Covering everything from personalisation and design to user experience and ...

Email remains one of the most effective tools in the digital marketing toolbox, with the potential to deliver a great return on investment. Data taken from the Econsultancy Email Marketing Census 2014 ...

Retailers are increasingly beginning to turn to technology to solve the challenges presented by the Covid-19 era. Here are eight examples of recent in-store innovations.

Technology can be used in retail stores for experiential purposes, to appeal to mobile users or increase convenience for shoppers. Here are 14 examples, ...

When the news about Marks and Spencer’s sales results broke a couple of weeks ago it immediately got my attention. The Chief Executive and other senior figureheads clearly laid the blame of the 8.1% ...