Advertisers can now block thousands of websites across campaigns with a few clicks, thanks to powerful new exclusion tools ...

Sullivan is moving into a new role within the Google Search team, after seven and a half years being with Google.

ChatGPT's public sharing feature is gone due to risks of accidental data leaks. The tool let chats appear in Google search ...

Google Ads' AI Max for Search lets advertisers target users based on location interest – not just where they are, but where ...

Performance Max promises results through automation – but what are you giving up in return? Know the trade-offs before you ...

Google is indexing shared ChatGPT links – exposing prompts, responses, and sensitive info you may have unknowingly made ...

Too many reduce E-E-A-T to a box-ticking exercise. Real growth comes from content users trust – and that trust drives ...

Gen Z is driving a shift toward AI and social platforms for search, as trust in AI tools grows and search habits splinter by ...

Google is expanding its AI Max beta with ad group-level controls that push search further into a keyword-optional future.

Google’s AI Max ads feature longer headlines and pull content from blog posts (not just landing pages). And they're driving ...

Most SEO teams still rely on checklists and guesswork. Learn how a hypothesis-driven approach leads to faster and smarter ...

Google’s AI search splits into two distinct modes – AI Mode and AI Overviews – and brands can’t treat them the same. That’s ...