The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of ...

Marketing is indeed growing up. For Asia’s practitioners, stewards of some of the world’s fastest-rising brands, that ...

Michael Frohlich ( above, right ), formerly Weber Shandwick’s EMEA CEO, will take over WPP’s comms and corporate affairs from ...

As Gen Z rewires the attention economy, brands are trading static ads for AR, creators and bite-sized storytelling to stay in ...

These consumers are going beyond the usual value for money and are willing to pay a premium for the “emotional value” a ...

TOP OF THE CHARTS: Distrust in claims about ESG activities is deeply embedded among Hongkongers and Singaporeans, as public expectations for authenticity remains high.

Young, energetic and fired-up: meet this year’s list of rising stars who will lead the industry through tomorrow’s challenges.

ChatGPT is being hailed as the future of digital advertising, but experts warn that it may be an overstatement at this stage. How should agencies and their clients approach ChatGPT?

Hundreds of brand marketers came together for two days of insight-packed conversations shaping the future of modern marketing.

Emart was Korea's number one discount store, with 141 chain stores throughout the country. However, the company had a weakness. They saw that sales dramatically dropped every day at lunchtime. How ...

According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content moderation.

From eyeliners to cleansers, from foundations to moisturisers, and from concealers to anti-aging serums, beauty is big business. See which brands get the most facetime in Asia-Pacific in this special ...