The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of ...

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These consumers are going beyond the usual value for money and are willing to pay a premium for the “emotional value” a ...

To celebrate Duolingo's collaboration with China's Luckin Coffee, Duolingo the Owl, fresh from death and resurrection earlier this year, has married Lucky the Deer in a wedding ceremony captured on ...

From her German fashion doll-inspired beginnings in the 1950s to breaking box office records in 2023, Campaign explores how Barbie has remained popular for the past six decades. Clever marketing or ...

Young, energetic and fired-up: meet this year’s list of rising stars who will lead the industry through tomorrow’s challenges.

Emart was Korea's number one discount store, with 141 chain stores throughout the country. However, the company had a weakness. They saw that sales dramatically dropped every day at lunchtime. How ...

SOUNDING BOARD: From consumer behaviour to content economics to investment in technology, several factors may have impacted Hooq's failure to adequately monetise its service. Analysts divulge what ...

Marketers create more brand blunders than one would think, and these blunders can cause brands a lot of harm. Some of them, if they are lucky, escape with just a touch of public ridicule and shaming.

ChatGPT is being hailed as the future of digital advertising, but experts warn that it may be an overstatement at this stage. How should agencies and their clients approach ChatGPT?

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From eyeliners to cleansers, from foundations to moisturisers, and from concealers to anti-aging serums, beauty is big business. See which brands get the most facetime in Asia-Pacific in this special ...