Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands ...

CMO Ryan Meegan explains how the flushable wipe brand’s latest effort represents a course correction from its previous ads.

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities ...

Users who complete branded experiences called Quests can earn Orbs that can be redeemed for exclusive items in the Discord ...

The L'Oréal-owned brand has become a global phenomenon by tapping both dermatologists and influencers to broadcast its bona fides.

The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes ...

The retailer is promoting 800 of its locations in the app and will also launch an augmented reality AE Jeans Try-on Haul Lens ...

The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing ...

Denim Days” nods to the younger cohort’s interest in shopping malls and will include a presence around TikTok Shop’s Super ...

The group’s branding and retail commerce segment experienced punishing declines as “uncertain market conditions” affected new ...

The Roundel media network, a bright spot in Target’s performance, will be the focus of investment throughout the year.

CMO Ryan Dickerson discusses a Grillo’s partnership and ad shoot that involved over 2,000 real pickles as briny snacks win Gen Z’s favor.