More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business ...

The retailer is “evolving the structure” of Walmart Connect, eliminating some roles while opening others aligned with its ...

Sprite — which recently became the No. 3 carbonated soft drink in the U.S. — has launched its latest flavor innovation, Sprite + Tea, per details shared with Marketing Dive. Available in regular and ...

Emily Ketchen discusses bringing artificial intelligence into the marketing organization and how to stay agile during periods ...

Consumers can enter to win a stay at a themed suite in Las Vegas by posting a TikTok video using a new Uno Reverse Card ...

CMO Jill Adams shares how a new tagline serves as a call-to-action and a play to engage with consumers around their passions.

A new campaign insisting the soft drink goes best with grilled foods is timed to National Barbecue Day and includes a ...

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping ...

Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...

Attention metrics revolutionize DOOH advertising as Captivate's network delivers superior engagement scores above traditional ...

PepsiCo this week finalized a $1.95 billion acquisition of the brand, which has used a “community- and culture-first approach ...