Gracenote 是尼尔森的内容数据业务部门，为全球领先的媒体公司提供创新的娱乐体验。 我们的娱乐元数据和 ID 为娱乐生态系统（从创作到消费）提供支持，使您能够最大限度地提高内容投资的价值，并有效地吸引观众。

Strategies for navigating fragmented media and audiences With so much media and audience fragmentation, you really need to change how you connect with audiences. The old days of “one-size-fits-all” ...

尼尔森近日发布了全新品牌，标志着公司转型及重新调整战略方向。尼尔森的新logo传达了对创新的追求，以及公司致力于为所有人推动一个更好的媒体未来的愿景。 在2021年3月出售其Global Connect业务后，尼尔森专注于在三个领域 ...

尼尔森的最新数据显示，澳大利亚金融品牌的广告支出增长了16%，达到6.96亿澳元，这主要得益于数字广告的推动。

June, the first month of summer and the start of a vacation season, brought an expected decrease in viewer… ...

The Record provides a quarterly analysis of audio listening behaviors across the total radio universe. The charts represent ...

As reported in Nielsen’s The Gauge™, while time spent watching streaming content in June was up over 5% compared to May, ...

NEW YORK – July 29, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that viewing ...

Do you know where your audiences are watching? You need a deeper understanding of your audience’s unique media habits to ...

That rings particularly true with the WNBA as viewership and fandom reach new heights. As the popularity of women’s sports surges, we’ll look at how momentum has grown over the last several years and ...

Uncover how marketers from EMEA and APAC are identifying, measuring and optimizing ROI through the entire customer journey.

In this exclusive webinar, Katherine Canario, Director of Marketing Mix Modeling, and Ben Samuel, VP of Commercial for Nielsen Marketing Mix Modeling delve into the evolving landscape of AI in ...