Discover the key themes shaping retail at Shoptalk Europe, including unified commerce, in-store transformation, and content ...

Deep linking is the practice of creating direct links to in-app locations rather than taking users to a browser navigated webpage. This allows users to bypass the app's navigations and access the ...

In today's fast-paced, ever-connected world, mobile devices have become an indispensable part of our daily lives. From shopping to socializing, entertainment to education, our smartphones and tablets ...

Impulse shopping and compulsive shopping are often confused with each other. In fact, these are two different concepts that can both result in unplanned purchases. It is important to differentiate ...

Customer behavior is the actions, decisions, and preferences of people when they interact with products or services. It includes factors such as buying habits, attitudes, and loyalty. Customer ...

Technology continues to develop over time, which has led to changes in trends across every industry. The banking and finance industry is among these ever-changing industries, particularly with an ...

Interactive content is the new king of digital marketing. Modern shoppers want dynamic and engaging experiences, with 90% expressing a desire for more visual and interactive content. Interactive ...

Snackable content is short, engaging, easily digestible content pieces designed for quick consumption. It includes videos, infographics, memes, and concise posts, perfect for social media, to capture ...

Gamification is the application of game design elements, mechanics, and principles in non-gaming contexts to improve user engagement, motivation, and problem-solving, ultimately making tasks more ...

The advent of the Digital Age, with the Internet as its centerpiece, forever transformed the way consumers shop. Online shopping, with its convenience and global accessibility, quickly progressed from ...

User engagement is the interaction between users and a product, service, or content. It measures how actively and frequently users participate, showing their interest and involvement. High user ...

Consumers continue to seek more convenient payment options when completing purchases. One of these payment methods is a "buy now, pay later" service, which around 60% of consumers have reported using.