Streaming service Max has officially changed its name to HBO Max once more. What does that mean for the average viewer?

Warner Bros. Discovery has revealed the two new corporate entities for when the media company splits in mid-2026, but it has ...

Warner Bros. Discovery is breaking in two, and the split could leave HBO Max subscribers without some of the platform’s ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...

Casey Bloys, chairman and CEO of HBO and Max content, said at the May presentation announcing the name change, "My team is well aware of what the HBO brand means to the industry and our consumers." ...

In 2023, the company controversially changed the streaming service to simply Max — ditching the most venerated network brand name in television in favor of the most popular name for male dogs. Ahead ...

Max brought back its former name, HBO Max, on Wednesday, according to a press release. The company first announced the change to the streaming service during its Upfront presentation in May, and ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...

THR reported on Tuesday that Warner Bros. Discovery would officially rebrand its Max streaming service to HBO Max on Wednesday, per a source familiar with the matter. The name change back to HBO ...

First it was HBO Go, then it was HBO Now, followed by HBO Max and ultimately just Max. But now, Warner Bros. Discovery is rebranding its streaming service yet again to: HBO Max (Yes, you read that ...