This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

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WBD’s streaming service ‘Max’ is ‘HBO Max’ again, and the internet mocked the seemingly pointless change with memes.

John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change - ...

It is as if streaming management at Warner Bros. Discovery suddenly slapped their collective foreheads with their palms and ...

has announced it will revert its streaming service’s name from Max back to HBO Max, marking its second name change in three years. The decision was unveiled during the company’s annual upfront ...

John Oliver has long roasted his own parent company for its business decisions but this one proved almost too much for the ...

The HBO Max rebrand saga highlights how quickly brand equity can be undermined when recognition cues are disrupted. Although the 2023 name change aimed to reflect a broader content mix ...

Don't miss: Max who? HBO social teams steal the show in rebrand mess Online, however, HBO’s social team stole the spotlight. Rather than duck the backlash, the brand leaned in with self ...

The Warner Bros. streamer had a full circle moment and is now called HBO Max. The social media handles of the streamer had a ball while making the announcement.

Tonight, John Oliver mocked Warner Bros. Discovery’s umpteenth renaming of HBO Max by comparing it to Trump's 'Gulf of ...