We’re often taught to optimize for what we can measure. But when it comes to LinkedIn, the most meaningful signals of impact ...

11. Give Your Audience A Voice Reframe your LinkedIn engagement as a “think tank” with polls and data, giving a voice to the audience. Avoid a one-way broadcast and dishing out insights.

Engagement. Overall, LinkedIn engagement is increasing – in fact, it’s up 44% year-on-year.

LinkedIn posts with links get more interactions than posts without links. Carousels have the highest engagement rate of all post types. Video content on LinkedIn grew by 53% with engagement up by 87%.

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. LinkedIn has once again reported ‘record ...