Capgemini's stock surged 6% despite a 13% profit drop as investors focused on the IT services giant's AI strategy, which ...

True personalization starts with behavior, not labels. B2Me marketing brings emotional context back into digital strategy.

For brands aiming to build deeper customer relationships, responding to emotional feedback in real time is becoming a ...

Franchises that embrace strategic financial planning are best positioned for success in uncertain economic conditions.

Despite being one of the industry’s most prolific LinkedIn profiles, Andrew Tindall lays out how the ads we celebrate in said ...

The brand has been criticized for celebrating the actor’s “great genes” in a campaign that has driven both attention and ...

Social media is today the marketplace, the billboard, the customer service counter, and the public relations department -- ...

A panel of industry experts will reveal the key pillars for business events success at Events Uncovered at ILUMINA in ...

He joins from TVS Motor Company, where he worked as Global Head - Digital Marketing & Media, Premium Business.

How to Master the Digital Playbook for Strategic Social Media Growth and Engagement - In today’s digital-first world, social media is no longer optional it’s a business ...

When done well, a strong personal brand attracts job offers, and can lead to consulting or speaking opportunities.

Amul's cheeky take on the viral Coldplay kiss cam clip has sparked divided opinions, with many calling it tone deaf and insensitive. The incident reignites the debate on where brands should draw the ...