Capgemini's stock surged 6% despite a 13% profit drop as investors focused on the IT services giant's AI strategy, which ...

True personalization starts with behavior, not labels. B2Me marketing brings emotional context back into digital strategy.

Franchises that embrace strategic financial planning are best positioned for success in uncertain economic conditions.

Despite being one of the industry’s most prolific LinkedIn profiles, Andrew Tindall lays out how the ads we celebrate in said ...

The brand has been criticized for celebrating the actor’s “great genes” in a campaign that has driven both attention and ...

Social media is today the marketplace, the billboard, the customer service counter, and the public relations department -- ...

A panel of industry experts will reveal the key pillars for business events success at Events Uncovered at ILUMINA in ...

The question looms especially large for startups breaking into the field, but there are no straightforward answers. Here's a ...

‘Sydney Sweeney Has Great Jeans,' declared American Eagle last Tuesday (July 22) in a series of wordplay-laden social ads and a Times Square billboard promoting its fall collection, fronted by the ...

Andreessen Horowitz is hunting for a podcast leader, the latest step in its longtime strategy to sidestep the mainstream ...