Microsoft was the top-ranked tech company in the Axios Harris Poll, coming in at No. 3 behind Trader Joe's and Patagonia.

Includes companies headquartered or with large offices in the Seattle metro area. Data: Axios/Harris poll; Table: Axios Visuals Some Seattle-area companies rank among the world's most trusted big ...

Whether we’re talking about a Fortune 500 Company or an up-and-coming small business, reputation is critical to success.

With so many options to choose from in the global marketplace, its worth knowing which brands have the best reputation.

Your online presence shapes how investors, employees and stakeholders perceive you. Spot trouble? Fix it or flood your ...

Axios Harris Poll has just been released, and Trader Joe's has taken the top spot as America's most reputable brand. See how ...

A new report lists an unsurprising top three in the B2B brand world, with rising success from Asia and AI leaders.

With appropriate procedures and robust brand safety and suitability (BSS) guidelines, however, brands can safeguard their reputation and bottom line. A brand's reputation can be drastically affected ...

The Nokia brand - even if Microsoft doesn't ... Cozza believes that Microsoft can save its whole reputation across the board by more closely identifying its ecosystem with its more popular facets.

We needed computers to do work and school," said Kathleen Hall, chief brand officer at Microsoft."Demand was really through the roof." Hall spoke to Insider during the Cannes Lions International ...