The burgeoning market is fueled by increasing consumer awareness regarding the benefits of enhanced water, offering a flavorful alternative to sugary carbonated beverages. Innovations in functional ...

Over the past decade, fizzy newcomers with social-native branding and keywords like “kombucha,” “prebiotic,” “probiotic” and “protein” became billion-dollar brands. Sugar-free rivals like Poppi and ...

According to people familiar with the situation, Generous Brands, a subsidiary of Butterfly Equity, will pay $500 million to ...