Tesla has long been the most popular brand of electric vehicles, but the company is experiencing a downturn that could pave ...

"It's interesting." Onlooker sparks debate after witnessing surprising scene at local Tesla dealership: 'You can actually see ...

BYD, leveraging its cost advantages and strong Chinese market presence, has overtaken Tesla in global EV sales, necessitating ...

Tesla has quietly begun accepting Cybertruck trade-ins, allowing current owners to receive credit toward the purchase of a ...

This statement follows reports of the Tesla ... brand’s deep association with his personal image. Analysts have long noted that Musk’s identity is inseparable from Tesla’s public perception ...

When people see him engage on divisive issues or make controversial ... where leadership identity and brand perception are deeply intertwined." Tesla is currently preparing to launch its next ...

Investors pushed up Tesla's stock 5% Wednesday, though there are plenty of challenges ahead. Musk seemed to downplay the role that brand damage played in the drop in first-quarter sales on the ...