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According to TikTok, a woman’s beauty can be described in one of four ways: Cat, fox, deer, or bunny pretty. Which one ...
Whatever TikTok’s fate in the US, its fashion fads have waned. What has replaced them is much more difficult for brands to ...
TikTok trends like "snatched jawlines" are driving cosmetic requests. Top doctors discuss prioritizing natural results & ...
The Middle East is emerging as a standout market for the six-year-old makeup brand, shared chief executive officer Kimberly ...
According to TikTok, a woman’s beauty can be described in one of four ways: Cat, fox, deer, or bunny pretty. Which one ...
A viral beauty trend, is gaining popularity for its ability to reduce puffiness, tighten skin, and boost circulation, ...
The cofounder revealed how the brand navigates platform-specific content and addressed the "Sephora kids" phenomenon at WWD ...
Now, butter yellow is extending its reign into footwear, too. Getting in on all the buttery hype, Swiss sneaker brand On just ...
Face taping for wrinkles is a popular TikTok beauty hack. Here, a plastic surgeon explains how—and if—it actually works. Plus ...
This trend lets creators call out modern myths, pressures, and everyday “truths” that we’ve been lowkey gaslit into accepting ...
Many TikTokers are using the trend to grieve lost pets. A popular format includes the text “Soulmated so hard I ask you for a sign you made it home…” over a pet photo. The second slide says, “and you ...
Textured manicures are one of our favorite nail trends of the year, and these seashore core designs are adorable for any ...