It is tempting to see this week’s attempt by OpenAI to plant its flag in the consumer hardware business as a similar challenge to another tech empire: Apple. As he announced the purchase of io, a tech hardware start-up co-founded by Jony Ive,

The idea is a “chance to do the biggest thing we’ve ever done as a company here,” Altman told OpenAI employees Wednesday.

Jony Ive's career was mainly at Apple, designing products like the iPhone and Mac. Now he'll work at OpenAI, which bought his AI device startup io.

OpenAI says partnering with the "greatest designer in the world" will allow it to re-imagine what a computer can do.

Good morning. OpenAI acquires ex-Apple design chief Jony Ive’s io. A world crazy for chicken is losing its biggest supplier. And demand for Formula One memorabilia is surging. Listen to the day’s top stories.