It’s a Tom Cruise kinda movie, but it stars Brad Pitt. He’s the protagonist in this tale about an aging, washed-up race car driver who everyone’s counted out.

The late Austrian billionaire Dietrich Mateschitz took a decade to graduate from university and started out marketing hygiene ...

Live sports are quickly becoming some of the most important programming for streaming services. Time and time again, streamers are realizing that premier sporting events drive subscriptions like ...

F1’s Apple TV+ deal sparks access concerns as NASCAR grows by focusing on fan accessibility, huge event volume, and unmatched reach across the U.S. motorsport scene.

Apple TV+ is likely to win Formula 1 TV rights in the U.S., furthering its sports long-game with dedicated, potentially niche ...

With Brad Pitt in the driver’s seat and Apple Studios behind the wheel, "F1" tends to race toward a Hollywood spectacle over ...

Brad Pitt's Hollywood success can be attributed to his cultivated public image and long-term reputation strategy, a PR professional says amid the "F1" movie release.

Formula 1 racing telecasts could reportedly move from ESPN to Apple in 2026, with the streaming platform outbidding the ...

At the moment, ESPN has the rights. But Apple has made a made a bid “worth at least $150 million a year to stream the races ...

Formula 1 racing telecasts will reportedly move from ESPN to Apple in 2026 with the streaming platform outbidding the network ...

Apple has submitted a bid worth at least $150 million a year to stream Formula 1 races starting in 2026, Business Insider ...

Apple is going all-in on Formula 1. Weeks after the ‘F1’ movie became the company’s biggest box office smash, the Silicon ...