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父亲节选品指南,亚马逊这5类商品搜索热度飙升
在全球范围内,父亲节作为唯一被广泛庆祝的“男性节日”,其消费逻辑正从基础礼品向情感化、个性化升级。数据显示, 65% 的消费者愿意为定制化产品支付 10%-30% 的溢价,而社交媒体上个性化礼物的传播率是普通商品的3倍以上。
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