Microsoft's latest move to convince Bing users to stop switching to Google Chrome includes a new comparison banner promoting ...

Microsoft and OpenAI seen on screen with Bing search engine app on mobile in this photo illustration, on 10 January 2023, in Brussels, Belgium. (Jonathan Raa/NurPhoto via Getty Images / Getty Images) ...

In 2021, it re-positioned Cortana as the service that powers AI-based productivity experiences in Microsoft 365. The new Bing may now give Microsoft the tools to take on this market, too.

Microsoft Bing had an up-and-down first week after relaunching with new AI superpowers. Users seemed to like the answers it gave — but further inspection showed answers were often wrong.

Microsoft’s challenger status has also helped it weather the odd things Bing has done. There is, for instance, significant reputational risk for Google in this area because it’s so established.

When Microsoft announced the new AI-enabled Bing, which it built on top of OpenAI's GPT models, neither company would confirm which version of GPT was being used beyond saying it was a next-gen ...

Microsoft’s search engine officially has a new name, Bing. The name, along with some new features, opens the latest chapter in Microsoft’s quest to best Google in the search engine wars.

Microsoft’s public demo last week of an AI-powered revamp of Bing appears to have included several factual errors, highlighting the risk the company and its rivals face when incorporating this ...

The Microsoft Bing logo and the website's page are shown in this photo taken in New York on Tuesday, Feb. 7, 2023. AP Photo/Richard Drew, File. By MATT O'BRIEN, Associated Press ...

What finally broke me was the recipes. On July 1, I abandoned Google search and committed myself instead to Bing. I downloaded the Bing app on my phone. I made it the default search mode in Chrome ...