耐克（Nike）在缺席六年后，计划重新在亚马逊（Amazon）上直接销售产品。耐克于2019年停止在亚马逊销售，原因在于亚马逊未能有效打击假冒商品和未授权卖家，同时耐克希望通过自身的应用程序和网站建立直接面向消费者的销售渠道。尽管如此，耐克的产品在这 ...

联商快讯： 5月22日消息，耐克 (Nike)时隔五年后将重新在亚马逊 (Amazon)美国站点上直接销售产品，旨在提振疲软的销售表现。这标志着该品牌在数字渠道战略上的重大转变。

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