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Despite the rise and convenience of ecommerce, shoppers still largely prefer to shop in-store, with a March 2025 YouGov poll ...
Digital Shift Q3 2025 explores the increasing automation of advertising, the emergence of context engineering, and brand ...
We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures ...
Michaela Weber, interim GM EMEA at BigCommerce, looks at the ways retailers can tackle returns while still easing the path to purchase for consumers.
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What are the key principles of launching a training programme, and how can you design persuasive learner comms to get your training off to the best start?
Advertisers are on a quest for incrementality in retail media. David Pollet, CEO, Incremental, talks to Econsultancy about the challenges in measuring success.
Augmented reality allows brands to engage consumers in a memorable way. Here’s a list of some of the brands paving the way with AR.
We’ve published our digital and marketing trends every January for well over a decade. Here’s our thoughts for 2024, across data, CX, creative, AI and more.
Published annually since 2002, the Econsultancy Top 100 Digital Agencies is a comprehensive listing of the UK’s largest digital marketing, design and build, technical and creative agencies. Agencies ...
We’ve compiled the predictions of a band of social media experts, with 14 in total, across social commerce, generative AI, creators and platforms.
Econsultancy’s latest report, ‘Winning the Race for Digital Skills’, suggests that understanding attitudes to learning is a key step in encouraging adoption of structured programs.