AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

How Brands & Agencies Are Navigating the Industry’s Next Big Shift An Exclusive Report from AdExchanger and PurpleLab The healthcare advertising landscape is undergoing seismic shifts driven by ...

Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly into ad tech from a software job at the Federal Reserve Bank of New York after applying to 95 out of 100 ...

Alaska Airlines has a straightforward approach to measurement and attribution. The company uses Google Analytics for multi-touch and data-driven attribution, paired with media mix modeling (MMM) ...

Google challenges Cloudflare’s anti-scraping tech; are dupes plagiarism?; web traffic is careening off a cliff.

In which case, if a business has enough evidence to suggest that clickthrough rate, for instance, is important to its success, then technically a click could qualify as an outcome within that context.

Most marketers agree that digital and social are performance channels, whereas they’re less convinced that performance marketing works on CTV because it’s a less interactive, lean-back experience. But ...

However, agency holdcos might just be going through a few growing pains. In the long run, Barclays and other banks are “optimistic that agencies will adapt and AI will create new opportunities,” The ...