After more than 10,000 interviews, and the tracking of 623 brands across 10 sectors, Samsung emerged on top, followed by leading ecommerce platform Shopee (2), automotive major Toyota (3) and health & ...

Campaign understands that both Mindshare and EssenceMediacom’s China chiefs are stepping down; WPP Media pushes regional ...

Naho Kono has been a driving force behind Rakuten Group's impressive achievements in 2024, a year marked by substantial growth and a commitment to innovation. The past year has been strong for Rakuten ...

With the post-Covid holiday surge in full force, the world’s biggest hotel group is riding the wave. Lighting the path in APEC (excluding China) is John Toomey, who oversees marketing, brand ...

As group CMO, Abdul Sani Abdul Murad is behind RHB Banking Group’s standout results and reputation, blending sharp strategy with creative firepower. 2024 was record-breaking for RHB. The bank hit its ...

In Asia’s aggressive banking scene, financial institutions continually aim to one-up each other by way of service, technology, safety, benefits, and clout. In this multi-way arm wrestle, Hong Kong ...

In the premiumisation of smartphones in the last decade, Samsung is one of just two brands that dominates the global market share. The worldwide smartphone market grew by 7% in 2024 to reach 1.22 ...

Marketing a destination is no easy feat, what more for a small city-state destination like Singapore which faces tough competition from neighbours that house white-sand beaches and lush forests.

As chief marketer at one of Vietnam’s leading banks for nearly five years, Thai Minh Diem Tu has collected a string of feats to her name. Under its ‘Be Greater’ brand positioning, Techcombank’s brand ...

Returning to the Power List for the second consecutive year, Robin Liu’s efforts reflect a transformative year for Miniso, marked by rapid expansion, innovative marketing, and a commitment to ...

Jan-Paul Jeffrey is not one to rest on his laurels. Since catapulting Southeast Asia into becoming one of Spotify’s fastest-growing regions in the world, Jeffrey’s now-expanded Asia-wide remit is an ...