With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging ...

COMvergence data reveals independents thriving on agility and outcomes, even as WPP Media tightens its grip on India.

AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.

AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart ...

In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is ...

Snapdeal launched its new brand campaign, ‘Nazar atak jaaye’ (Your vision gets stuck). Developed by Snapdeal’s in-house brand team, it takes a wildly humorous approach to bring alive how ...

Zomato has launched its latest campaign, ‘Fuel your hustle’, celebrating the quiet grind behind some of India’s loudest names ...

Articles written by Luz Corona ...

However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and ...

Mark Read, outgoing chief executive of WPP, thanked Stephen Pretorius, chief technology officer at WPP, for taking on the ...

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual ...