Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands ...

CMO Ryan Meegan explains how the flushable wipe brand’s latest effort represents a course correction from its previous ads.

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities ...

Users who complete branded experiences called Quests can earn Orbs that can be redeemed for exclusive items in the Discord ...

The L'Oréal-owned brand has become a global phenomenon by tapping both dermatologists and influencers to broadcast its bona fides.

The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes ...

The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing ...

Denim Days” nods to the younger cohort’s interest in shopping malls and will include a presence around TikTok Shop’s Super ...

The group’s branding and retail commerce segment experienced punishing declines as “uncertain market conditions” affected new ...

The Roundel media network, a bright spot in Target’s performance, will be the focus of investment throughout the year.

CMO Ryan Dickerson discusses a Grillo’s partnership and ad shoot that involved over 2,000 real pickles as briny snacks win Gen Z’s favor.

The U.S. Joint Industry Committee confirmed that the three firms’ data held up, even around crucial areas like live sports.