Account manager and project manager roles both differ and overlap—and collaboration, even integration, between both roles can ...

MarketingProfs believes that learning changes lives. Our marketing training, courses, events, and free resources on topics like content marketing and email teach marketers the skills they need to plan ...

Marketing Strategy - People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than ...

AI personalization in marketing requires standardized, high-quality data. Without strong data standards, even advanced genAI ...

Marketing Strategy - What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets ...

Out-of-home advertising offers B2B marketers a powerful, underused complement to digital ABM—enhancing engagement, trust, and ...

Discover data orchestration techniques that B2B brands can use to unify messaging across ads and emails to create a ...

The main reasons consumers follow brands on social media are to learn about products/services and to be entertained, according to research. Find out more, including why people unfollow brands.

Marketing Strategy - Weight Watchers is clearly the dominant company among weight-loss centers and programs. So what are the company's marketing secrets? Let's take a look at six savvy principles ...

As technology continues to advance, digital marketing opportunities bloom! Perfect your strategy for success with 5 effective tips from MarketingProfs.

Join MarketingProfs on September 12 for our Marketing Planning Friday Forum. Includes three educational sessions, live Q&A, ...

General Management - Strong brands have something in common -- they all exhibit the “three Cs” of branding. Does your brand pass the Three C Test?