Canceled tradeshows. Virtual customer events. Postponed sales meetings. How can B2B companies continue to engage customers and prospects when the traditional ways of doing business are nearly ...

Remember back when people—including some of us marketers—were concerned that abandoned cart emails might be too creepy or too reminiscent of "Big Brother" tactics? Hah! That seems laughable now, as ...

Reputation is everything. It's make-or-break for your brand. Especially in the Internet era, when reputations can be easily built and ruined in mere seconds. But how can you be sure that the brand you ...

Which types of Web content get shared most on social media? Do format, length, and domain authority correlate to more shares? To find out, Growista used the BuzzSumo platform to analyze 50,000 content ...

Although Sales and Marketing work closely together, they don't always see eye to eye—whether in the metrics they're tracking or the approaches they use. But that isn't to say the teams should work in ...

Operating a bed-and-breakfast (B&B) inn in the highly competitive historic Pittsburgh area, Dave Eshelman, Morning Glory Inn's co-owner, needed a way to attract more recreational and business ...

If you're reacting late to buyer signals, you may lose the customer along their journey. Start responding in real-time with ...

Out of 18 choices, why does one piece of content get 49% of the vote while another gets 0%? Over the last six years, I have tested a range of headings and summaries. The tests were carried out in 14 ...

When I think back to the beginning of my career, there was much worry about Y2K and the impact it would have on our professional and personal lives. The world watched in trepidation as the year 2000 ...

B2B marketers in the US expect to increasingly focus their budgets on tech, data, and events in the coming years, according to recent research from Plural Strategy. The report was based on data from a ...

Brand evangelists are special people. They are passionate about your brand, and literally go out of their way to sing its praises to fellow customers. Just as sports teams have fans, brands have ...