The luxury giant’s CFO says the business is committed to investing in innovation while looking to create efficiencies in ...

Despite regulation limiting how alcohol companies can use social media, Heineken is betting on influencers to reach new ...

Following an £80m renovation, The Belfry Hotel & Resort has unveiled a new brand identity and proposition as it looks to meet ...

GfK’s headline consumer confidence score declined by one point this month, thanks to cost of living pressures and the ...

Email marketing is evolving. What once relied on batch sends and static lists now requires precision, speed, and real-time relevance. Leading brands are rethinking strategy by using ...

Half (£48m) of the group’s £96m investment in marketing was on online spend, including social media, while £24m was invested ...