Retail media spend is growing. How are marketers incorporating retail media networks in their plans for the year ahead?

Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...

“CTV is a strong channel for advertisers today but opportunities exist to make it even better,” said Bill Michels, Chief ...

Milan, June 3, 2025 – According to data released by Auditel, the Italian TV JIC, and analysed by Nielsen, a global leader in audience measurement, data, and analytics, on average, over 8 million ...

Nielsen and VIZIO’s Inscape are extending their strategic data relationship, building on our collaboration that began in 2022. This multi-year agreement reinforces our shared commitment to delivering ...

The global marketing landscape in 2025 is a dynamic one. AI’s rapid evolution and the rise of shoppable advertising present exciting opportunities, but the industry is also navigating global market ...

Gracenote, the content data business unit of Nielsen, has reported quarter-over-quarter growth in available programming on ...

Find out the latest advertising spend trends and competitive dynamics shaping European retail. Tailored for SMBs, this ...

Balance your short and long term brand performance goals with a full-funnel marketing strategy. Industry peers and experts ...

Throughout the month of April, Nielsen employees celebrated Global Volunteer Month with volunteering and environmental ...

Understand the diverse media habits of different generations and the importance of an age-inclusive approach for broader ...

NEW YORK – May 27, 2025 – YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge report, representing 12.4% of audiences’ time spent watching television.