Back-to-school season can be exciting and worrying for any parent, as it is also a sickness season among children. Worse yet, amid the rush to prepare new uniforms and supplies, parents often overlook ...

Walmart’s fast-growing ad business may give the US retail giant some flexibility in coping with the fallout from the imposition of tariffs.

Highlights emerging trends in media and creative measurement, covering: the growth of marketing experiments; the price measurement gap; and the rise of AI-powered creative testing. There has been a ...

The WARC Awards seek campaigns that show the world how strategic thinking leads to effective impact for brands and business. The Global Grand Prix winners for 2025 were announced on 13 May, preceded ...

This WARC Guide provides a summary of new thinking and best practice on making the case to the C-Suite. As with past economic shocks, from the COVID-19 pandemic to the 2008 banking crisis, marketing ...

Dorival, a leader in the period pain category, launched the "Princesses on Periods" campaign in Central America to educate young girls about menstruation and break the associated taboos. We’re ...

Carling Black Label, a beer brand owned by AB InBev, revitalised local soccer enthusiasm and drove brand growth in South Africa with its "Fak'Ugesi" campaign, aimed at reigniting fan passion.

Identifies five trends that will shape marketing strategies of the leisure and entertainment sector in the coming year.

This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands. Earned Media excels at generating culturally salient, ...

Advertising has two main jobs to do: reaching all potential category buyers with “Showmanship” and engaging in-market customers with “Salesmanship”. In a recent webinar with Sir John Hegarty – the ...

Provides an overview of the key datapoints that advertisers need to know about Amazon, spanning investment, consumption and performance insights.

For British Gas Services & Solutions, customer experience is key to our strategy and regulatory obligations. We've always invested time in performing root cause analysis (RCA) to understand complaints ...